Tuesday, January 3, 2017

Come Soar at #SpringMingle with a Book Launch - #SBreeze17

Come Soar At SpringMingle with a LIVE Book Launch!

So you have a new book that's come out since our last conference? First of all, CONGRATULATIONS!!!!! *throws confetti* That is an amazing thing that you've done! Really. Truly! Now what about getting it in front of people? Yikes! Does that sound intimidating? It doesn't have to be. At the Southern Breeze conferences we offer the opportunity to do a LIVE Book Launch. Yes, you read that right. A LIVE Book Launch!!!
So what does that mean? What do I do?
Well, let me tell you...
At our conferences we give new books (and their creators) center stage. You get three minutes to tell us about your book, why you wrote it, how SCBWI help you get to where you are, and anything else you can think of to help get the objective of your book across. We have had several people perform, talk, and teach at our book launches. Here are some of their tips to help you think of what to say, and even go outside of the box.

"Pick one fact or event in your book that will be the most interesting to OUR audience and start with that. With my book on snakes I started with the fact that kingsnakes eat other snakes. It hooked the audience enough that an editor in the crowd later asked me to submit to her even though she isn't into science at all."
- Heather Montgomery
"Prepare a written script and practice, practice practice! Engage your audience with something fun from your book like singing or acting out a favorite scene."
 Delia Blackstone & Lucyann Wagner
The Groovy Grandmas

"Hours, months, years have passed and now it is time to . . . LAUNCH.
Cathy Hall says you only have three minutes. Seriously?! Yes. 1. Be yourself. You know your book. You are the only one who can pitch it. 2. Be creative~think, Lucyann Wagner and Delia Blackstone, co-authors of “Norah Bedorah and the Pink Doughnut with Sprinkles.” (Pink Tutu’s and big smiles!) Bring the book to life. 3. Science or non-fiction book; try doing an experiment from the book. (I love to see gooey-goo!) 4. If you choose to read an excerpt; be brief and be animated. 5. Relax. You are pitching to your friends. Writers love books; we will love you."
  - Amy McCoy Dees
"The biggest thing I can say to relax. The people you are telling your book to are your tribe. They are proud of you! They want you to succeed. So smile. Show off your book. Make a joke about where you live... You heard about my neighbors, right? And enjoy. This is your 15... errrrrr 3 minutes ;) in the spotlight!"
- Tracey M. Cox

"Follow the directions given for the book launches, especially that time allotment for your launch! And though it might make you crazy to get everything you want to say down to two or three minutes, it's actually a great exercise. It will help you figure out the most important thing you want to say about your book.  And that's something you'll appreciate for all those times outside a conference when you want to promote your book!"

- Cathy C. Hall

"1.     Tell us WHAT the book is about and WHY we need to buy it.

Example: This is a hilarious adventure book about a young Marco Polo, and is a great choice for boys and girls, 9 – 14 years old.  The chapters are short and easy to read – perfect for reluctant readers.Or, “Looking for a YA romance that you’re not embarrassed for your teen to read? Then read this!”
Keep it simple and give us a reason to purchase. Don’t forget to bring a copy with you to share from the stage!
2.     Toot your own horn. I know it seems unseemly, but you owe it to yourself and your publisher to give your book it’s due.  Did you get a good review? Win an award? Sell it at auction? Share the accolades!
3.     Use your (and your books) strengths. Is your book about science? Tell us an interesting fact that makes us want to know more. Is it funny? Then make us laugh. If you’re funny, we’ll assume the book is too.
4.     Think creatively. Some authors in the past have dressed as their characters, passed out brownies made from bugs, and brought props to the stage.  If you have a fun marketing idea for your book, go for it!
5.     Practice. Three minutes will go by fast and you want to make sure you’ve used it wisely. Practice with a timer in front of the mirror. Say it to your family and friends. The more you practice, the more confident you’ll be when it is time to take the podium.
6.     Have fun! You did it - you published a book. Now go up there and enjoy!"
- Lisa Lewis Tyre

What I did to prepare?   Wrote a few lines of a short blurb about my book. Tried to make it fun, interesting, and yes a bit quirky. Going for humor is always good when presenting something.
Did I use props?   Nope. But I did ask questions. My books lend themselves to the sort of "Did you know" type of thing. I love to give people a tiny bit of trivia. Everyone loves that. That's why Jeopardy is so popular.
Most of all, HAVE FUN with it!! 

- Jen Swanson

REGISTRATION IS NOW OPEN! Click  :::HERE::: to log in and register.

~See you in March~

No comments:

Post a Comment